Time is precious when a patient is diagnosed with Multiple Myeloma. Treatment and getting better is the patients first priority while the rest of their life is put on hold. But time and cancer don't wait. So why should they?
Time is precious when a patient is diagnosed with Multiple Myeloma. Treatment and getting better is the patients first priority while the rest of their life is put on hold. But time and cancer don't wait. So why should they?
When someone receives the life-changing diagnosis of Multiple Myeloma their world stops. The UX team designed the TimeKeeper Apple Watch app to challenge perceptions of time. TimeKeeper helps people living with Multiple Myeloma reclaim the time that cancer takes away.
Many people living with cancer report that during treatment, they may stop spending time on hobbies. However, studies indicate that hobbies reduce stress, improve mood, and ward off depression – especially during a cancer diagnosis.
The Apple Watch app suggests inspiring activities for people living with Multiple Myeloma. It encourages them to try novel experiences and explore new skills and hobbies. What if log drumming, origami, making mocktails or learning a new instrument could help take back time from cancer?
TimeKeeper is based on a neurological concept: as we get older, we're less likely to encounter brand-new information. At the same time, our experienced brains don’t need to spend much time dealing with familiar information. Together this makes our perception of time change – it appears to speed up.
When we experience new or novel activities these impressions take longer for the brain to process than routine ones. This makes time feel elongated. The TimeKeeper iWatch app uses this concept to help people reclaim the time that blood cancer takes away. It’s about encouraging new activities, because when we do something new, time seems to last longer.
The Apple Watch app has an accompanying iOS app. The iPhone app is designed to enable users to define their likes and dislikes. This tailors the experience to their interests and schedule.
Our Apple Watch app developers worked closely with the Edelman digital product development team. A close working relationship helped to bring this innovative Apple Watch app to life. TimeKeeper is the first Apple Watch app designed to support people with Multiple Myeloma by empowering them to discover new ways of experiencing time. TimeKeeper brings potential interests, novel experiences and new skills together in an iWatch app that helps give cancer patients more time for life.
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