We are expert user UX designers and app developers that can manage the full lifecycle of digital product development from concept, user experience design, visual design and branding, through to release. Our approach to software development is based on a process of discovery and iteration that allows us to work closely with your team and your target audience. Our work continues beyond launch, using analytics and user feedback to improve the software and continue delivering the best results for your product.

Digital Product Design

Design thinking

As a UX design agency we are passionate about crafting great software. We use a Design Thinking approach as part of digital product design to understand people, to generate and validate ideas, and to release products iteratively. We iterate and improve the UX design to create a seamless user experience no matter what platform or touchpoint.

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With high competition, apps need not only a high-quality user experience design but also strong branding and an appropriate tone of voice. Visual design considers the effects of colour, space, layout, typography, illustration and photography on usability and on the overall aesthetic appeal of the product.

As part of the digital product design process we use collaborative design tools such as Figma and Sketch to create high fidelity user experience design prototypes, gather feedback and handover artwork and style guides to client teams.

Custom Software Development

App development

At Milo Creative we have been developing mobile apps right from the start. For mobile app development we have used both the native iOS and Android Software Development Kits (SDKs) as well as cross platform tools such as React Native, React.

We have developed apps with Objective C and Swift languages for iOS as well as Java and Kotlin for Android. Since 2016 React Native and React has been our platform of choice for cross-platform app development and we have delivered a plethora of apps for iOS, Android & Web.

Cross Platform App Development

What is cross platform app development?

Cross platform app development is the process of building and delivering apps that can run across multiple devices, maximising the code sharing and reducing the overall maintenance cost. Rather than creating individual applications for every single platform, you create a single – universal – codebase that is shared among all of them at the same time.

Cross platform app developers, with the right set of tools, can now share the code across a variety of platforms, including iOS, Android, Web, desktop (both Mac and Windows) as well as others such TVs (via tvOS) or even your car (via CarPlay).

React Native App Development

Why React Native?

React Native is the most popular framework on the market for delivering universal applications. It is a JavaScript framework that has been created and open-sourced by Facebook. React Native is popular amongst mobile app developers and is used by major software development companies such as Facebook, Microsoft, Instagram, Bloomberg, Uber, Pinterest as well as a variety of startups such as Zopa, Smarkets. React Native app developers can use the same code to create individual versions of an app (mobile, web, desktop, etc.) while still maintaining the individual look and feel of the given platform.

One app for iOS, Android as well as the Web

Firstly, when you have an app that runs on the three most popular platforms – iOS, Android (which together own more than 98% of the mobile operating system market), and the Web, you significantly increase the reach of your business. It gives you an opportunity to deliver your app faster, reach your audience in their platform of choice, stay ahead of your competitors and start making revenue quicker than others. According to Statista Apple has almost 50% penetration in the UK and therefore having presence on both major mobile platforms is essential for a business' growth strategy.

Benefits Of React Native App Development

Key features of React Native

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Having separate applications for multiple platforms is inefficient and reduces the velocity of innovation. This impacts how quickly businesses can adapt. Developing a cross platform React Native app is a good solution from the potential cost and time savings.

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Unified Experience

With separate teams, different software programmers and separate tools, it is challenging for any app development company to ensure the same set of features and unified user experience on each platform. With React Native you can hire just one team that will create the code that runs on iOS and Android.

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A compelling reason for using React Native for cross platform app development instead of other tools is the ability to achieve 60 frames per second and a native look and feel to your apps. This is possible due to the architecture of React Native that under the hood uses native components.

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Speed of development

React Native's architecture includes a “fast refresh” tool that allows changes in code to instantly reflect in the UI. This is a huge benefit for any mobile app development company looking to streamline the software development process.

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JavaScript ecosystem

The community of JavaScript specialists positively influences the community by making it more quality-oriented. The process is also easier for mobile app developers because they can benefit from a rich JavaScript ecosystem that is growing at a big pace.

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Code Sharing

Rather than software application developers re-implementing the same logic and user interface across every single platform your organisation's resources can be utilised elsewhere to deliver new features or innovate faster than your competition. This approach shortens the time to market for your app so you can start profiting faster.

Cross Platform Game Development With Unity

Game development

At Milo we have a long history of developing gamification systems, educational games and what is often referred to as serious games. 

Our preferred platform for developing cross platform games is the Unity game engine which can be used for creating mobile, web, desktop, console and virtual reality games.

Unity is particularly popular for iOS and Android mobile game development. The engine can be used to create 2D and 3D games, as well as interactive simulations and other experiences.

Backend Development

Serverless technology

At Milo Creative we use Amazon Web Services (AWS) serverless technologies to create the flexible, scalable, and reliable serverless backends.

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Increase the reliability of an app using well tested AWS services such as Cognito, for account management or Dynamo DB for data management

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Reduce costs

Reduce cost of development since we are not building from scratch but we are instead re-using existing services

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Pay as you go

Utilise a pay as you go model that allows the backend app to auto-scale as a user demand changes

Headless Content Management Systems

Headless CMS

For many of our apps we integrate a headless CMS to manage the content and configuration of a mobile app, web application or game. 

A headless CMS offers increased flexibility and scalability from a traditional CMS as it is decoupled from the presentation layer, meaning that content can be managed in one place and deployed across any frontend application. 

Integrating with a Headless CMS to manage content and configuration settings across multiple platforms can be key to an effective omnichannel strategy. It's integration into any system, software, or website via an API means that it can be used by non-technical teams to manage a suite of digital products from one place.

Digital Product Development Process

App launch, growth & product support

As a UX design agency we keep an ear to the ground and monitor audience feedback and analytics, so that your product can hit its business model fit. Launching is only the beginning. Keeping apps useful and current requires incremental software development,  feature improvements that build on each new release.

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We help you navigate the inner workings of the app stores to achieve maximum visibility, and monitor user behaviour after product launch. We use analytics to track and respond to our users. We want to know how they interact with the service or product, drop-off points, features they love and those they’d love to have. These insights help constantly inform the roadmap for ongoing digital product design and future development.

Lean & Agile App Development

Project Management

We appoint a single point of contact throughout the digital product development process and use a suite of communication tools for all communication, scheduling and file sharing. We use Agile methodology and lean principles to turn the plan into a product, then release it into the market.

This allows us to be transparent about what we are doing and it allows our clients to prioritise the work that brings the greatest value. The quicker your Minimum Viable Product (MVP) hits the stores, the quicker you can start learning, and find your product-market fit.

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Let's talk

From basic questions to complex queries about digital product design, user experience design or app  development, our expert team of app designers and software developers are here to help.

Contact us to discuss your plans for your business and see how we can help to develop your next mobile application, web app, gamification system  or educational game.

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