Digital Product Design
Design thinking
As a UX design agency we are passionate about crafting great software. We use a Design Thinking approach as part of digital product design to understand people, to generate and validate ideas, and to release products iteratively. We iterate and improve the UX design to create a seamless user experience no matter what platform or touchpoint.
With high competition, apps need not only a high-quality user experience design but also strong branding and an appropriate tone of voice. Visual design considers the effects of colour, space, layout, typography, illustration and photography on usability and on the overall aesthetic appeal of the product.
As part of the digital product design process we use collaborative design tools such as Figma and Sketch to create high fidelity user experience design prototypes, gather feedback and handover artwork and style guides to client teams.