Grace Parker is a young and entrepreneurial fitness professional. Tired of the existing fitness apps on offer she decided to create her own adaptive fitness program. A program delivered through a user-friendly, no-nonsense and distinctive health & fitness app.
Her app wishlist included slick design, no annoying voice-overs, and user-friendly user experience design that would allow the user to do their workout seamlessly. At the core of the fitness app would be an algorithm to create a tailored routine for each user. The program evolves with the user’s increasing level of fitness, whilst taking into account their personal preferences.
We worked closely with Grace to define a simple yet effective health & fitness app. The app integrates into users’ routine, increasing their likelihood to meet their fitness goals.
We went through an intense product definition phase, distilling requirements, pain points and opportunities into a lean UX prototype. The lean UX prototype was then tested with users. Following an iterative approach we gathered feedback and polished the user experience. In parallel, we coded the algorithm that would serve the fitness app programme. The algorithm generated the program from a comprehensive matrix of exercises (divided into body areas, difficulty and duration).
We integrated the fitness app with Apple HealthKit. This provided users with a holistic view of their fitness, including factors such as calorie consumption, daily activity, etc.
The result is a new generation health & fitness app with a very strong identity. FitVo allows users to take control of their fitness routine and achieve goals with a powerful set of features. Whether to lose weight, build muscle or increase fitness wherever they are.
FitVo was developed as a cross-platform app using React Native. React Native is the most popular framework on the market for delivering cross-platform applications. It is a JavaScript framework that has been created and open-sourced by Facebook. React Native developers can use a single code base for Android, iOS and Windows apps. The great thing is that React Native developers can maintain the individual look and feel of the given platform.
Working with Milo was truly a fantastic experience. At every stage they went well beyond the requirements. They were pivotal to ensuring that the product was exactly what I wanted. They exceeded my expectations. I can't recommend them enough.
Grace Parker, FitVo
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