Biometric Hormone Analysis For Sport Performance, Wellbeing & Healthcare
Next generation biometric hormone analysis app for sport performance, wellbeing & healthcare
Mint Diagnostics was founded in the tech cluster of Cambridge. Mints mission is to redefine how hormone data can be collected, analysed and used to improve health and performance. We have a track record developing wellbeing, fitness and healthcare apps and are ideal technology partners. Our team of UX designers and app developers have been helping Mint from the very start.
Digital innovation in hormone monitoring
The Hormonix platform is used for health, wellness and sport performance management. It has applications across elite sports, cancer diagnosis, employee wellbeing and IVF. Hormonix is used where hormone monitoring and hormone analysis, through a non-invasive technique such as saliva sampling, is desirable.
The Hormonix platform and lab service combines Mint Diagnostics biosensing technology with hormone measurement protocols and data interpretation. This enables a precise and individualised approach to hormone monitoring and hormone analysis. This makes Hormonix very distinctive from other sport performance, wellbeing and healthcare apps on the market.
User experience design
As a user experience agency that specialises in diagnostic healthcare apps we are always looking for an interesting challenge. We were thrilled to be asked by Mint to design the blueprint of the user experience for Hormonix. Our app designers have worked closely with Mints digital product development team. We have refined the user experience of the service through iterative storyboarding, prototyping and testing. The UX team has frequently adapted to new technical advancements and a fast changing set of requirements. The user experience needed to target many different platforms. This includes mobile, web and desktop as well as a proprietary hardware device. The proprietary hardware is being developed for remote saliva sampling and hormone monitoring, measurement and analysis.
Initially our app designers and software development team focused their efforts on mobile application development. We connected the app (via bluetooth) with Mint Diagnostics proprietary sensing hardware for a Cortisol hormone monitoring programme. This first version targeted the wellbeing of corporate employees. The app on-boarded the user, guiding them through the saliva sampling and hormone monitoring routine. The user received critical information and feedback on their hormone analysis from the app.
We worked with Mint to develop a “concierge” style field test. This enabled scientists to carry out lab tests whilst users had access to a functional prototype. This allowed the digital product development team to fine tune the saliva sampling process. We could ensure compliance, implement hormone monitoring protocols and define how best to conduct hormone analysis and provide feedback.
Estradiol hormone monitoring
Our app designers worked with Mint Diagnostics on the user experience design for their Estradiol hormone monitoring technology. These programmes were aimed at two sets of users: female cancer patients and female elite athletes. We identified the Estradiol curve through regular testing, monitoring and hormone analysis. This allowed patients to optimise their treatment, and athletes their athletic performance.
Our app development team created an MVP of what would eventually grow to become the Hormonix platform. The MVP required both desktop, web and mobile app development to fulfil the requirements of the product vision.
The Hormonix digital platform
Hormonix has grown into a service, mobile app and web platform. The service uses a suite of digital products developed to facilitate the regular, non-invasive monitoring of hormone levels. This provides regular visibility of hormone data that is then analysed by a team of experts. The digital platform can be tailored to the needs of different organisations. This includes organisations that want to use hormone monitoring to measure:
Iterative design & app development
Our user experience designers and app developers are working continuously with Hormonix to advance the platform. We are continually improving the saliva sampling process, adherence and logistics. Additionally, we are enhancing the capabilities for data tracking, visualisation, and hormone analysis.
Mobile application development
The Hormonix mobile app supports a participant that is saliva sampling. It is easy-to-use and has been designed to reduce the chance of human error. The mobile app includes:
Scheduling: Scheduling and reminders to coordinate saliva sampling and collection protocols.
Sampling: Sampling and collection guidesEasy to follow saliva sampling and collection guides
Barcode scanning: In-app sample barcode scanning to register and timestamp the samples.
Questionnaire: Questionnaires to capture contextual data and symptoms.
Hormone Analysis: Hormone analysis includes data visualisation of symptoms alongside hormone data.
React and React Native
Web application development
The Hormonix web application supports organisations running a programme by enabling coordinators to:
Design hormone monitoring studies
Monitor saliva sampling to ensure protocol adherence
Visualise synchronised symptom and hormone data to conduct hormone analysis and gain actionable insights
The Hormonix platform is hosted on Amazon Services (AWS). AWS utilises a pay as you go model and is a flexible, scalable, and reliable backend that is cost-effective. This works well for MVP startups as it allows the backend app to auto-scale as a user demand changes. For backend development we have used a series of serverless technologies including:
As part of the digital product design process our app designers designed an appealing brand, logo and visual language. The visual design needed to work across multiple digital platforms and a wide range of touchpoints. This included a plethora of devices, hardware and print.
English Institute of Sport
Working in partnership with Mint Diagnostics and the English Institute of Sport we developed an app for athlete monitoring. The app enabled the collection of data on female hormones in high frequency. This could be done in a non-invasive way, using saliva sampling rather than blood collected with needles. The samples are collected and sent to the Hormonix lab service. They are then processed and analysed in a time efficient manner. This allows the athlete, their coaches and support staff to act on the results from the hormone analysis. Based on data and analysis they can adapt training schedules to improve athletic performance.
Elite athlete trials
Hormonix was trialled by a number of elite athletes, from eight different sports, including female athletes training for the 2020 Tokyo Olympics. Hormonix was also successfully rolled out at Manchester City Women. This provided Manchester City with detailed insight into players’ menstrual cycles and improved performance. To find out more please take a look at this article on The Guardian website. The article includes interviews with Tennis Player Katy Dunne and Pentathlon GB athlete Jess Varley who took part in Hormonix trials.
Sport Industry Awards winner
Mint Diagnostics, together with the English Institute of Sport, won the Cutting Edge award at the prestigious Sport Industry Awards 2022. The award was given for the athlete monitoring app that provides real-time female hormone data to improve training and athletic performance.
The Sport Industry Awards celebrate digital innovation in the sports sector. Whether it’s:
Delivering world-leading events of all formats and scale
Using sport as a platform to drive social change
Digital campaigns that have an ingenious creative spark that reverberate throughout the sports industry and beyond.
Digital product development partner
We have been working with Mint Diagnostics as their digital product development partner since 2017. Our app designers continue to help Mint improve the Hormonix service whilst our app developers continue to support the development of the mobile app and web application. Our support helps to ensure that the software continues to meet the demands of Mint's cutting edge technology.
Milo Creative treats us like a valued partner. We feel that they’re invested in the success of the product and our business. We’re also able to speak freely with their team because they understand our background. For example, they do a fantastic job of translating software jargon into layperson terms. We have a very productive working relationship.
Dr. Richard White, Co-founder and Technical Director
App design & development services
Digital product design & app development services
Hormonix required a multidisciplinary team. We assisted them with desktop, mobile, and web app development, branding and graphic design, and user experience design.
User experience design
Lean UX prototyping
Branding & visual design
User interface design
Illustration & iconography
Desktop, mobile & web app development
Desktop, mobile & web app development
Cross-platform app development (React & React Native)
Amazon AWS (Cognito, AppSync, DynamoDB, Lambda)
Multi-factor authentication (one-time-code)
Multi device testing
Automated and scripted testing
Technical product management
Talk to us about your business plans. We can assist with the creation of your upcoming mobile app, web application, educational game or digital marketing campaign. Our knowledgeable staff of app designers and software developers are available to answer all of your inquiries. No matter how simple or complex they may be. Whether it is about digital product design, lean UX, or custom software development we can help.
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