We help businesses turn an opportunity into a product concept, and explore all factors that contribute to a problem-solution fit. The output is a series of working documents encompassing wireframes, a prototype at different levels of fidelity, or a roadmap and costing for future development.
+ User research
Who are the end customers, what are their behaviours, jobs, pain points and opportunities for delight?
+ Market research
Who are direct competitors, what are they doing and how can we differentiate or improve?
+ Business research
Which is the best business model to deliver value both to customers and to the business?