Grace Parker is a young and entrepreneurial fitness professional. Tired of the existing fitness apps on offer she decided to create her own adaptive fitness program. A program delivered through a user-friendly, no-nonsense and distinctive health & fitness app.

An evolving health & fitness app

Her app wishlist included slick design, no annoying voice-overs, and user-friendly user experience design that would allow the user to do their workout seamlessly. At the core of the fitness app would be an algorithm to create a tailored routine for each user. The program evolves with the user’s increasing level of fitness, whilst taking into account their personal preferences.

Next generation health & fitness app

We worked closely with Grace to define a simple yet effective health & fitness app. The app integrates into users’ routine, increasing their likelihood to meet their fitness goals.

User experience design

We went through an intense product definition phase, distilling requirements, pain points and opportunities into a lean UX prototype. The lean UX prototype was then tested with users. Following an iterative approach we gathered feedback and polished the user experience. In parallel, we coded the algorithm that would serve the fitness app programme. The algorithm generated the program from a comprehensive matrix of exercises (divided into body areas, difficulty and duration).

Integration with Apple HealthKit

We integrated the fitness app with Apple HealthKit. This provided users with a holistic view of their fitness, including factors such as calorie consumption, daily activity, etc.

Taking control of your fitness routine

The result is a new generation health & fitness app with a very strong identity. FitVo allows users to take control of their fitness routine and achieve goals with a powerful set of features. Whether to lose weight, build muscle or increase fitness wherever they are.

Developed with React Native

FitVo was developed as a cross-platform app using React Native. React Native is the most popular framework on the market for delivering cross-platform applications. It is a JavaScript framework that has been created and open-sourced by Facebook. React Native developers can use a single code base for Android, iOS and Windows apps. The great thing is that React Native developers can maintain the individual look and feel of the given platform.

FitVo is an app that we developed in React Native for a health startup. It integrates with Apple Health Kit.
Our React Native developers developed FitVo as a performant cross-platform app for iOS and Android devices.

Working with Milo was truly a fantastic experience. At every stage they went well beyond the requirements. They were pivotal to ensuring that the product was exactly what I wanted. They exceeded my expectations. I can't recommend them enough.

Grace Parker, FitVo

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App design & development services

App design & development

Digital product design and development services:

User Experience Design

  • User Flows
  • Wireframing
  • Prototyping
  • User Interface Design
  • Illustration & Iconography
  • Information Architecture
  • Visual Design

App Development

  • Mobile Application Development
  • Cross Platform App Development
  • React Native
  • iOS & Android
  • Multi Device Testing
  • Analytics
  • Technical Product Management

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Let's talk

Talk to us about your business plans. We can assist with the creation of your upcoming mobile app, web application, educational game or digital marketing campaign.

Our knowledgeable staff of app designers and software developers are available to answer all of your inquiries. No matter how simple or complex they may be.

Whether it is about digital product design, lean UX, or custom software development we can help.

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