Mint Diagnostics was founded in the tech cluster of Cambridge with a mission to redefine how hormone data can be collected and used to improve human performance. Mint appointed Milo as their user experience design agency and app development company right from the start.

Hormone monitoring & analysis

The Hormonix platform and lab service combines their biosensing technology with hormone measurement protocols and data interpretation to enable a precise and individualised approach to hormone monitoring and hormone analysis that is distinctive from other wellbeing, fitness and healthcare apps on the market. 

Hormonix is used for health and wellness management across elite sports, cancer diagnosis, employee wellbeing and IVF, where hormone monitoring and hormone analysis, through a non-invasive technique such as saliva sampling, is desirable.

User experience design for MVP startups

We have worked closely with Mints digital product development team to refine the user experience through iterative UX storyboarding, prototyping and testing. As a digital product development company we are always looking for an interesting challenge and we were thrilled to be asked by Mint to design the blueprint of the user experience for a suite of evolving software applications targeting many different platforms  - mobile, web, desktop as well as a proprietary hardware device that is being developed for remote saliva sampling and hormone monitoring, measurement and analysis. 

An image depicting part of a storyboard that Milo created for Hormonix. The UX storyboard was created to show the different customer touch points of the service.
The user experience design process included the creation of UX storyboards and UX prototypes that describe the different customer touch points of the service, from saliva sampling to hormone monitoring, collection logistics and hormone analysis. 

Functional prototyping

Initially our user experience designers and software development team focused their efforts on mobile application development, connecting the app  (via bluetooth) with Mint’s proprietary sensing hardware for a Cortisol hormone monitoring programme that targeted the wellbeing of corporate employees. The app on-boarded the user,  guiding them through the saliva sampling and hormone monitoring routine whilst displaying key information and hormone analysis back. 

We worked with the Mint team to develop a “concierge” style field test, where human scientists would carry out the lab tests, but users had access to a functional prototype. This allowed the digital product development team to fine tune the saliva sampling process, ensure compliance, implement hormone monitoring protocols and define how best to conduct hormone analysis and provide feedback.

In parallel, we worked closely with Mints digital product development team on creating the user experience design for their Estradiol hormone monitoring technology. These programmes were aimed at two sets of users: female cancer patients and  female elite athletes. Identifying their Estradiol curve through regular testing, monitoring and hormone analysis, allowed patients to optimise their treatment, and athletes their performance. Our team of React Native developers developed an MVP of what would grow to become the Hormonix platform which required both web application development, mobile app development and desktop software development. 

An image depicting an early version of the Hormonix desktop app that allowed the Hormonix team fine tune the saliva sampling process and ensure compliance.
An early version of the Hormonix platform allowed the team to fine tune the saliva sampling process and ensure compliance for effective hormone monitoring. The platform required our software app developers to work across web, mobile and desktop application development.

The Hormonix platform

Hormonix has grown into a service and mobile and web platform that can be tailored to the needs of different organisations that want to use hormone monitoring to measure Estradiol, Progesterone and Cortisol levels. 

The service uses a suite of digital products developed to facilitate the regular, non-invasive monitoring of hormone levels to provide regular visibility of hormone data that is then analysed by a team of experts. 

Milo’s team of React and React Native app developers are working continuously with Hormonix to advance the platform, continually improving the saliva sampling process, adherence and logistics, as well as expanding the data tracking, visualisation and hormone analysis capabilities.

Mobile application development

The Hormonix mobile application supports a participant that is saliva sampling, it is easy-to-use and has been designed to reduce the chance of human error. The mobile app includes:

  • Scheduling and reminders to coordinate saliva sampling and collection protocols.
  • Easy to follow saliva sampling and collection guides including in-app sample barcode scanning to register and timestamp the samples.
  • Questionnaire to capture contextual data and symptoms.
  • Hormone analysis that includes data visualisation of symptoms alongside  hormone data.

An image depicting the Hormonix mobile app. The Hormonix mobile app is easy-to-use and has been designed to reduce the chance of human error when collecting saliva for hormone analysis.
The Hormonix mobile application is designed to be easy-to-use and to reduce the chance of human error.

React and React Native app

We took the decision with the Mint team to develop the Hormonix mobile and web application as a React and  React Native App. React Native is a cross platform development solution for iOS, Android and the Web that has excellent performance and reduces the maintenance burden of software development, which means it can be a great solution for MVP startups. 

React Native is the most popular mobile application development framework on the market for delivering universal applications. It is a JavaScript framework that has been created and open-sourced by Facebook and is a popular choice amongst mobile app developers.

The Hormonix web application

The Hormonix web app supports organisations running a programme by enabling coordinators to: 

  • Design hormone monitoring studies
  • Add/manage participants
  • Monitor saliva sampling to ensure protocol adherence
  • Hormone analysis: Visualise synchronised symptom and hormone data to gain actionable insights

Amazon AWS

The decision was taken with the Mint Diagnostics team that web app development would be built with React JavaScript Library and hosted on Amazon Services (AWS). For backend development we use a series of serverless technologies including Amazon Cognito, AWS AppSync, Amazon DynamoDB and AWS Lambda that helps create flexible, scalable, and reliable backend that is cost effective. Utilising a pay as you go model on the backend works well for MVP startups as it allows the backend app to auto-scale as a user demand changes

Portable Diagnostics Platform

Our user experience designers  are helping Mint create their proprietary microfluid system which enables easy saliva sampling and hormone analysis with no tools or specialised laboratory equipment. 

Web application development is continuing on the Hormonix platform to enable the regular monitoring of hormone levels via the remote collection of  hormone data providing the opportunity for hormone analysis across many different and diverse sectors, from remote IVF to infield sports such as women's football.

An image depicting the Hormonix Portable Diagnostics Platform
The Hormonix microfluid system will enable remote saliva sampling and hormone analysis

Hormonix branding

As part of the digital product design process we designed an appealing brand, logo and visual language that could work across multiple digital platforms and a wide range of touchpoints, including a plethora of devices and print.

An image depicting the Hormonix logo created by Milo Creative for Mint Diagnostics

English Institute of Sport

Working in partnership with Mint Diagnostics and the English Institute of Sport we developed an app for athletes and their sports coaches to collect data on female hormones in high frequency, in a non-invasive way, using saliva sampling rather than blood collected with needles.

The samples are collected and sent to the Hormonix lab service where they are processed and analysed in a time efficient manner, to allow the athlete and their support staff to act on the results from the hormone analysis and adapt the athletes training schedule accordingly.

An image depicting the Hormonix mobile app. The Hormonix app helps support staff track an athletes hormone profile so that their training schedule can be adapted accordingly.
The Hormonix mobile application was developed to support staff tracking an athletes hormone profile so that their training schedule can be adapted accordingly.

As well as being trialled by a number of elite athletes, from eight different sports (including female athletes training for the 2020 Tokyo Olympics), Hormonix was also successfully rolled out at Manchester City Women, providing detailed insight into players’ menstrual cycles. 

To find out more please take a look at this article on The Guardian website that includes interviews with Tennis Player Katy Dunne and Pentathlon GB athlete Jess Varley who both took part in an Hormonix trial.

Sport Industry Award Winner

Mint Diagnostics, together with the English Institute of Sport, won the Cutting Edge award at the prestigious Sport Industry Awards 2022, for its work on providing real-time female hormone data to improve training and performance.

An image depicting the Cutting Edge Sport Industry Award 2022 that was awarded to EIS and Mint Diagnostics for Hormonix
Hormonix won the cutting edge award at the Sports Industry Awards 2022

The Sport Industry Awards celebrate the innovative work done around the sports sector, whether it’s delivering world-leading events of all formats and scale, or using sport as a platform to drive social change, to those campaigns that have an ingenious creative spark and reverberate throughout the sports industry and beyond.

Digital product development partner

We have been working with Mint Diagnostics as their digital product development agency since 2017. Our user experience designers continue to help Mint improve the Hormonix service whilst our team of React and React Native developers continue to support the development of both the mobile and web application, ensuring that the software meets the demands of their cutting edge technology.

Milo Creative treats us like a valued partner, and we feel that they’re invested in the success of the product and our business. We’re also able to speak freely with their team because they understand our background. For example, they do a fantastic job of translating software jargon into layperson terms. We have a very productive working relationship.

Dr. Richard White, Co-founder and Technical Director

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